There’s a new Kit Kat in town and it’s got the natives in a tizzy…
Last week a new Kit Kat was launched, hardly headline grabbing news in a country where over 81 varieties of Kit Kat have been launched and munched.
But this latest Kit Kat is a collaboration between tea and health drinks’ giant - Ito En and the creatives at Nestle. And yes it’s true, by George they really did it!
They’ve concocted a Vegetable Juice Kit Kat.
A Vegetable Juice Kit Kat!
The backlash has been swift and typically harsh.
And I’m sorry but frankly it’s all a little NOT-FAIR-JAN.
Because according to The Kit Kat Police it’s perfectly acceptable to create …say …a Red Wine flavoured Kit Kat.
But if those same creative types then decide to get really hare brained (possibly while drunk out of their minds on Red Wine flavoured Kit Kat) and create the NEW Vegetable Juice Kit Kat, well then WOOPS! – Apparently they’ve crossed some invisible line!
I really feel for the nutters at Nestle.
They’re only trying to do their jobs feeding Japan’s insatiable hunger for newer! weirder! wackier!
And of course it’s not the actual Japanese that are complaining. No no, it’s the Gaijins. It’s always the Gaijins.
And naturally none of them had actually tasted the offending Kit Kat, no no, they just jumped on that press release and had themselves a close-minded field day.
And I suppose that is the crux of the matter for me – People’s small mindedness in a country where their negativity can completely ruin the experience for others. (Like showing too much side-boob at a family wedding – you can but you really shouldn’t.)
Yes, Japan is different. You already knew that.
Yes they do eat and do some strange things.
Get over it.
For ¥130 (that’s $1.65) you get a lovely twin pack Kit Kat, that’s 4 fingers of appley-carroty-white-chocolate-and-crisp-wafery-goodness.
And for the record, you can’t actually taste carrots or any other vegetables. In fact the flavours are quite subtle and very similar to the yummy Red Apple Kit Kat from a few years back.
Besides the carrots adorning the pack and the pale orange colour of the chocolate, this carrot-scare seems to be one giant ruse.
So I’m happy to declare that this Kit Kat is a delicious apple flavoured treat.
Go forth and enjoy.
***
Other limited edition Kit Kats currently available in Japan are:
- Mini Bitter Orange Kit Kat
- Plum Soda Kit Kat
- Lemon Vinegar Kit Kat
&
- Mango Pudding Kit Kat
x
Too Yum
1. Why do we not get this stuff in Aus? EIGHTY ONE flavours??
2. How do you stay so slim eating all this stuff?
Love your posts, especially the bit about side-boob. Made me chuckle.
1. I know huh! 81, and that was the official number back in 2007. They release on average 4-5 new flavours every season, so by my calculations there should be well over 110 Kit Kat varieties by now. Blimey!
2. I wish! Have you heard of the Freshman Fifteen? Well I’m currently suffering from a new strain called the Foreigner Fifteen – Foreign person living in foreign country and unable to supress their inner-fatty.
Thanks for your lovely comments! Yup, nothin’ like a bit of side-boob talk to break the tension.
x
I’ve had to give up KitKats. It all got too complicated. too many choices when all I need was a chocolate/biscuit hit. And I hate the Big Finger.
Must agree with Ed the Kit Kat – Big Finger has an annoying chocolate to wafer ratio. The chocolate is too thick! Much prefer The Original four-finger, milk-chocolate Kit Kat, which thankfully is readily available in almost every store in Japan.
And I think that’s the beauty of Japan – there’s something for everyone. All 81+ wacky flavours but always the classic Kit Kat too.